Genie Zoom Boom El Paso

In 1966, Bud Bushnell founded Genie Industries. At that time, he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism greatly impressed lots of customers and thus, the name was born.



Genie has moved into numerous new markets, as the demand for work platforms and lifts grew. Over time, when the requirements for new equipment to meet numerous applications grew, the company made itself recognized in numerous new markets. For instance, Genie went into making man-lifts, articulated booms, light towers telehandlers and stick booms.



Because of the economic slump in the beginning of the 2000s, Genie decided to obtain a partner who had the same values. They partnered up with Terex Corporation. This company has a history acquiring machine manufacturers across the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.



In the early years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Hence, all Genie machines continue to be sold under the Genie brand.



Genie takes pride in listening to their customers. The company is dedicated to continually improving efficiency and quality and is also committed to lessening waste. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work practices that have made Genie a trusted brand name over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.



Genie's DC and Bi-Energy equipment are emission-free, quiet machinery capable of working in delicate work settings. Where the machine must be driven significant distances, like within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the benefits of a 48V DC machine.



Telescopic booms offer more horizontal reach, as opposed to any of the various aerial platforms. These machines are great for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machines deliver supreme traction and the drive speed you require to be able to travel around the job area and work site.

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